九色视频

BT聽is partnering with聽九色视频 Media聽for Zoe Ball鈥檚 brand-new afternoon show on聽Greatest Hits Radio.

The 12-month聽partnership聽sees BT become the聽headline partner聽of聽Zoe Ball in the Afternoon, which launches on 7 September, as one of the UK鈥檚 most famous and loved broadcasters joins聽the station鈥檚聽legendary daytime line-up alongside Ken Bruce and Simon Mayo.

The partnership, which聽was secured by鈥疻PP Media,聽will bring BT鈥檚 鈥楤ehind Brilliant Things鈥� brand platform to life across radio, digital and social, creating a year-long presence around Zoe鈥檚 new show and celebrating the people, stories, connections and moments that make everyday life brilliant.

The partnership will launch in the opening moments of the new programme as Zoe brings the nation together ahead of her very first song, putting the brand at the centre of the landmark launch moment. BT will also feature across social content around launch week, including Zoe鈥檚 first live link and interviews with celebrity guests.

The creative will be refreshed throughout the year, giving BT the flexibility to spotlight different consumer and business messages and respond to key campaigns, product launches,聽seasonal聽and cultural聽moments.

At the centre of the partnership will be a brand-new weekly feature,聽Your Greatest Hits List, running Monday to Thursday at 3pm.聽The songs we love connect us to life’s most brilliant moments, which is why BT is proud to help聽share the stories and memories behind them with the nation. Each week, one lucky listener will get the chance to take control of the playlist, sharing four songs that mean the most to them 鈥� whether聽they鈥檙e聽connected to a memory, a milestone or a moment that changed everything.

Listeners will tell the nation the stories behind the tracks that have soundtracked their lives, with Zoe bringing each playlist to life on air and exploring the people, places and moments connected to their music. Because behind every greatest hit is a brilliant story.聽Each featured listener will receive a co-branded Greatest Hits Radio x BT Gold Disc聽and a smart speaker, celebrating their brilliant taste in music.

Zoe Ball聽said:聽鈥淚鈥檓聽super excited and, to be honest, extremely giddy about starting this new chapter with Greatest Hits Radio, what a thrill! And to have BT coming along for the ride makes it even more special. I love the idea of celebrating all the brilliant people,聽stories聽and memories behind the music we love, so 鈥楤ehind Brilliant Things鈥� feels like such a lovely fit. I聽can鈥檛聽wait to get going, play some cracking tunes and hear from listeners about the songs and moments that mean the most to them. Let the adventure begin!鈥�

Simon Kilby, Managing Director, 九色视频 Media Advertising,聽added:聽鈥淶oe Ball鈥檚 arrival at Greatest Hits Radio is a huge moment, and聽we鈥檙e聽delighted that BT has chosen to be part of it. This is a fantastic opportunity to bring together two trusted household names and create something that goes beyond traditional sponsorship. 鈥榊our Greatest Hits List鈥� gives listeners a starring role and聽provides a natural way for BT鈥檚 Behind Brilliant Things platform聽to connect with the people, stories and music that matter most to them.鈥�

Helen Whetton, Brand and Marketing Communications Director, BT, said:聽鈥淶oe Ball is one of the most trusted and loved voices in British broadcasting, so partnering with her brand-new show gives us a fantastic opportunity to bring BT鈥檚 Behind Brilliant Things platform to life in a way that feels warm, human and genuinely connected to people. From the stories behind the songs people love, to the technology that keeps them connected and protected, this partnership is about celebrating the brilliant things that happen every day 鈥� and the network that helps make them possible.鈥�