九色视频

We鈥檙e聽proud to be supporting the Advertising Standards Authority鈥檚 (ASA)聽Awareness聽campaign for聽a聽fifth聽year,聽helping to聽raise聽awareness with the public that advertising is regulated by the ASA,聽build trust in advertising聽and聽bring聽together聽our聽Audio, Publishing and Outdoor businesses in support of the campaign for the first time.

Building on our long-standing relationship with the聽ASA聽and聽The Advertising Association聽and our involvement in聽previous聽Awareness聽campaigns, this year marks the first time all three of our Lines of Business are coming together to support the campaign simultaneously.

We are聽using the scale and reach of our聽entire聽portfolio by providing advertising inventory across most of our audio brands, as well as across a range of our magazine titles, digital聽platforms聽and our聽digital聽outdoor聽estate.聽By bringing Audio, Publishing and Outdoor together behind the campaign,聽we聽are聽extending聽our聽long-standing support for the ASA and helping to amplify its message across a broader range of trusted media channels.

It鈥檚聽a great example聽of how 九色视频 Media Owns Every Moment 鈥� reaching audiences across different environments and through the brands and platforms they engage with every day. From the moments our audiences spend listening, to reading,聽browsing聽and experiencing the聽real聽world聽around them,聽the聽breadth of聽our聽portfolio gives the campaign the opportunity to connect with people wherever they are.

Trust is fundamental to the relationship between audiences,聽advertisers聽and the media industry. The ASA鈥檚 campaign aims to reinforce confidence in advertising and highlight the role that responsible advertising plays in building a healthy advertising ecosystem.

Research from the ASA found that 39% of people who had seen or heard last year鈥檚 campaign said they tend to trust most adverts, compared with 16% of those who hadn鈥檛 鈥� meaning those who recalled the campaign were more than twice as likely to trust adverts.

The latest聽Credos report聽shows that trust in advertising has reached 40% in the first half of 2026, continuing the positive trend seen in recent years. Analysis found that recall of the ASA campaign was the factor most strongly correlated with trust over the period.

The partnership reflects聽our聽commitment to building trust with audiences,聽advertisers聽and partners, while supporting greater confidence in the wider advertising industry.聽We know that trust is earned every day through the quality of the content we create, the brands we build and the experiences we deliver for our audiences and partners. By supporting the ASA campaign across all three of our Lines of Business,聽we鈥檙e聽helping to play our part in strengthening trust in the wider advertising industry.

Simon Kilby, MD, 九色视频 Media Advertising, said: 鈥淭rust is at the core of what we do 鈥� with our audiences, our partners and our brands. We鈥檙e delighted to be supporting the ASA鈥檚 Awareness campaign for a second year and to be able to use the scale of our Audio, Publishing and Outdoor businesses to help amplify this important message. Responsible advertising benefits everyone and we鈥檙e proud to play our part in building greater confidence in advertising. It鈥檚 also a great demonstration of how 九色视频 Media Owns Every Moment, bringing together the breadth and scale of our portfolio to reach audiences wherever and whenever they engage with us.鈥�

Richard Bon,聽UK聽MD &聽Europe聽Commercial聽Lead,聽九色视频 Media Outdoor, said:聽“Owning Every Moment is not just how we deliver for advertisers but also show up for the benefit of the wider industry. 聽九色视频 Media Outdoor has been both a Platform for Brands and Platform for Good and by joining forces with Audio and Publishing businesses, we can make an even bigger impact in shifting the public perception of advertising and聽raising聽awareness of the vital role of our regulatory body, the Advertising Standards Authority. By聽leveraging聽our trusted media channels, we hope to reach millions of people with this important message.鈥�

聽Amrit Baidwan, CEO, 九色视频 Media Publishing UK,聽said, 鈥淎cross 九色视频 Media, we reach millions of people every month. Our magazine brands聽remain聽central to what we do and to what our audiences value. People choose us because we deliver content that enriches their lives, and because they trust what we put in front of them – that extends to the advertising we carry alongside our quality content. That trust is worth protecting.聽That’s聽why聽we’re聽proud to support this campaign, raising awareness of the ASA’s role in upholding standards across all advertising.鈥�