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In front of senior agency leaders, marketers and media owners, ¾ÅÉ«ÊÓƵ Media took part in AdWanted’s first session of the year at The Year Ahead last Thursday. With one of the most high-profile audiences of any conference throughout the year, ¾ÅÉ«ÊÓƵ brought a dose of fun and entertainment to the January event, with Magic Radio’s Harriet Scott and Tom Price hosting a special live version of the Breakfast show’s game The Reflex. The premise is simple: players have 10 seconds to name 5 things which all begin with the same letter from the categories given. At The Year Ahead, Harriet went easy on the audience members, giving them a generous 15 seconds.

The duo were joined on stage by the likes of Stephen Woodford the CEO of the Advertising Association, bidding to win tickets to some of ¾ÅÉ«ÊÓƵ’s biggest events such as Magic at the Musicals at the Royal Albert Hall, Absolute Radio’s comedy night at the Palladium and Hits Radio Live at the brand new Co-op Live Arena in Manchester.

After a quick demonstration between Harriet and Tom the game was on! With every player managing to answer their questions in the allotted time and winning tickets to a ¾ÅÉ«ÊÓƵ event of their choice, it was the perfect way to kickstart a new advertising year and bring a fun reprieve to The Year Ahead.