九色视频

KISS, KFC and a Bucket of Fun!

The Challenge At all times,聽KFC want to be at the forefront of their customers minds聽especially for those looking to get鈥�

The Challenge

At all times,聽KFC want to be at the forefront of their customers minds聽especially for those looking to get their fix of fiery chicken fun.

KFC want to聽generate more crave moments at the right time, with the right audience, to drive the behaviour of ‘one more visit’.

WE HAD 3 OBJECTIVES:

  1. 鈥�Dominate the crave鈥�by dominating the key time of 4pm-7pm and ensure KFC is front of mind and forms a big part of conversation and culture.
  2. 鈥�Drive the crave鈥� by integrating KFC into the conversation at key times.
  3. 鈥�Purchase the crave鈥� by incorporating KFC product and pricing to drive purchase.

KFC needed a partner with a brand that could 鈥榠nspire uplift and increase frequency of visits鈥� plus, crucially 鈥榗reate more occasions for people to purchase鈥�. It was clear that our strategy needed to generate more crave moments at the right time (4-7pm) with the right audience.

At 九色视频 we knew the KISS audience and KFC聽were a match made in heaven.

KISS enables KFC to bolster their fun, quirky, cheeky tone of voice to further engage core customers, unlocking ways of working together to react to cultural moments that play a part within the KISS audiences鈥� day to day life.

The KISS & KFC partnership was served.

The idea

The KFC X KISS partnership was centred around Tyler鈥檚 show on KISS, who seamlessly integrated KFC into the editorial of his show each week.

His 鈥楨veryday Elite鈥� featured Tyler celebrating Emily, the Manager of Hounslow KFC, who led the first KFC to reopen after lockdown. During 鈥楾ake on Tyler鈥� he took on Michael, the Manager of Waterloo, to see who knew the KFC menu better.

Other features included the Chicken Roll Call, bringing as many audience members as possible to air and having them shout out their KFC order

鈥榃ing it Through the Phone鈥� to 鈥楥luck off it鈥檚 Friday鈥� and more.

Execution

AWARD RECOGNITION

Results

66%

agree the campaign made them want to purchase KFC, with 56% making a KFC purchase after seeing/hearing the campaign.

21%

are buying more KFC than in the last 6 months.

15%

increase in KFC brand affinity.